Tie this idea of a month-long detox into a collective effort to do good and you end up with an initiative such as Dryanuary – people seeking sponsorship in their efforts to abstain from alcohol and raise money for a number of worthwhile charities. Whilst well-meaning, sadly the truth is that this often hurts smaller businesses and in the worst instances, costs people their jobs and livelihoods due to a significant dent in revenue when they do need it most. Local and independent businesses often bear the brunt of the tightening of purse strings during tricky trading periods; whilst larger companies suffer a bit, they have reserves and resource that the person down the road brewing lovely beers, baking cakes or making fresh bread every day can only dream of.
The full remit for #Tryanuary can be seen via this link: [https://www.tryanuary.com/].
The full list for the Merseyside events is over on this part of the website: www.liverpoolbeercollective.com/tryanuary.html
Given we at the Liverpool Beer Collective are in this for the long-haul, we encourage people to use this time of year to be sociable, try a new beer and support a local micro-pub or bottle shop. Cut down consumption by all means, be sensible (as you should all year round) and do feel as though you can contribute still to any charitable plans you were making anyway! We will be working with many local venues to host events, aimed at broadening people’s horizons in the world of beer, be it real ale, craft beer, cask dispense or any other format. These events are there to help break up what is often a bleak month that drags in light of Christmas passing and people battening down the hatches.
So relax, enjoy your Christmas and keep checking our website and social media feeds for updates – there will be a number of events hosted in Liverpool throughout January to help ease the post-Christmas Winter blues, both ticketed and free to attend. If you are a venue looking to get involved, please drop us an email and we’ll get you added to the #Tryanuary Calendar!
Any time you try something new - a pub, a beer, a shop or bar... just tweet/facebook or instagram post using the #Tryanuary hashtag.